📊GA4 is now the de facto Google Analytics tool for 2023 reporting.
🔄GA4 is different from Universal Analytics and requires a learning curve for users.
📈GA4 provides sections such as Admin, Reporting, Acquisition, User Acquisition, Traffic Acquisition, and more.
🔍Analytics data in GA4 is organized into metrics like new users, sessions, organic search queries, and more.
📣GA4 allows users to create custom reports, set up conversion goals, and analyze audience behavior.
What is GA4?
—GA4 stands for Google Analytics 4, which is the latest version of the Google Analytics tool for 2023 reporting.
How is GA4 different from Universal Analytics?
—GA4 is a newer tool that offers different features, layout, and data organization compared to Universal Analytics.
What sections are available in GA4?
—GA4 provides sections such as Admin, Reporting, Acquisition, User Acquisition, Traffic Acquisition, and more.
What metrics can be tracked in GA4?
—GA4 allows tracking of metrics like new users, sessions, organic search queries, and more.
Can custom reports be created in GA4?
—Yes, GA4 allows users to create custom reports and analyze audience behavior.
00:00Introduction to GA4 and its relevance to 2023 reporting.
03:20Differences between GA4 and Universal Analytics.
07:40Overview of GA4 sections including Admin, Reporting, and Acquisitions.
09:55Explanation of metrics such as new users, sessions, and organic search queries.
12:10Benefits of GA4, including custom report creation and audience behavior analysis.
