A Comprehensive Look at YouTube Earnings in 2022 and 2023

💰YouTube revenue for a small channel in 2022 was $6,095, with an RPM of $323. In 2023, the revenue increased to $8,750, but the RPM decreased to $2.95.

📈Sponsorship income on the channel increased by over 300% in 2023, totaling $14,076, driven by a higher number of subscribers.

📹Additional sources of income for the channel include selling presets and affiliate revenue, contributing to the overall revenue growth.

💼It's important to factor in equipment costs, taxes, and other expenses when calculating YouTube revenue as it affects the net income.

⏰Creating YouTube content requires a significant time investment, which should be balanced with other commitments and income sources.

What was the RPM for the channel in 2022 and 2023?

—In 2022, the RPM was $323, while in 2023, it decreased to $2.95.

How much did sponsorship income increase in 2023?

—Sponsorship income increased by over 300% in 2023, totaling $14,076.

What are the additional sources of income for the channel?

—The channel generates additional income through selling presets and affiliate revenue.

Should I consider other expenses when calculating YouTube revenue?

—Yes, it's important to factor in equipment costs, taxes, and other expenses that affect the net income.

How much time does creating YouTube content require?

—Creating YouTube content is a time-consuming process that requires a significant time investment.

00:02YouTube videos can be motivational for new creators and provide realistic expectations of earnings.

00:17Some YouTubers withhold crucial information about YouTube earnings in these types of videos.

01:03CPM represents the amount an advertiser pays for 1,000 views, while RPM indicates the earnings per 1,000 views for YouTubers.

01:35Different YouTube niches have different RPM ranges, with finance and investing channels tending to have higher RPMs.

05:49Sponsorships have been a significant source of revenue, with a 300% increase in 2023.

06:24Selling presets and affiliate revenue contribute to the overall income of the YouTube channel.

07:09YouTube revenue should be considered as top-line revenue, with expenses such as equipment costs and taxes affecting the net income.

08:53Creating YouTube content is time-consuming, requiring a balance between the time invested and other commitments.