7 Proven Tactics for Increasing Conversions on Your Website - Conversion Optimization Guide

🔍Split testing is the foundation of any conversion optimization process, where different versions of elements are tested to find the best performer.

📈Track everything to measure and improve your website's performance. Use Google Analytics for simple and low-cost tracking solutions.

👥Segment your traffic sources and create separate landing pages for each source to optimize conversions for different types of visitors.

⌛Wait for statistical significance before making decisions based on data. Ensure a sufficient number of actions or conversions have occurred.

🎯Revisit your ideal customer avatar to ensure you are attracting and converting the right audience. Use surveys to gather feedback and improve your targeting.

What is split testing?

—Split testing, also known as A/B testing, is the process of testing two versions of an element to determine which one performs better in terms of conversions.

Why is tracking important for conversion optimization?

—Tracking allows you to measure the effectiveness of your marketing efforts, identify the best performing traffic sources, and make data-driven decisions for optimization.

Should I create separate landing pages for different traffic sources?

—Yes, creating separate landing pages for different traffic sources allows you to optimize the messaging and content to suit the specific audience and increase conversions.

How long should I wait for statistical significance?

—Waiting until you have a sufficient number of actions or conversions, typically at least a hundred, ensures that the data you analyze is statistically significant and reliable.

How can I improve my targeting and attract the right audience?

—Conduct surveys to gather feedback from your customers or leads. Use the insights gained to refine your ideal customer avatar and better tailor your marketing efforts.

00:00In this conversion optimization guide, you will learn 7 proven tactics for increasing conversions on your website and sales funnel.

00:44Split testing, or A/B testing, is the foundation of conversion optimization. Test different versions of elements to find the best performer.

02:02Track everything to measure and improve your website's performance. Use Google Analytics for simple and low-cost tracking solutions.

03:36Create separate landing pages for different traffic sources to optimize conversions for specific audiences.

04:59Wait for statistical significance before making decisions based on data. Ensure a sufficient number of actions or conversions have occurred.

06:28Revisit your ideal customer avatar to attract and convert the right audience. Use surveys to gather feedback and improve your targeting.

07:38Add micro conversions to your strategy by reducing the amount of information asked on landing pages and adding more steps before asking for credit card information.

09:39Use the AIDA framework (Attention, Interest, Desire, Action) to optimize your landing and sales pages for higher conversions.