6 Main Marketing Categories Every Indie Studio Should Master

📢Earned media is crucial for organic reach and gaining the attention of your target audience. Focus on creating valuable content and engaging with your community to earn their attention.

🔒Building owned media, such as an email list, allows you to reach your audience directly and avoid dependence on social media platforms that can change or disappear.

💰Paid media can be efficient for quickly expanding your audience, but be mindful of oversaturation and focus on creating compelling ads that draw attention.

🗣️Referrals and word of mouth are powerful marketing tools. Encourage your fans to share your content and consider running giveaways or promotions to incentivize referrals.

🤝Partnerships and affiliations with other companies or influencers can help expand awareness and reach new audiences. Look for strategic partnerships that align with your target audience.

Why is earned media important?

—Earned media helps you gain organic reach and the attention of your target audience. By creating valuable content and engaging with your community, you can earn their attention and build awareness for your game.

What is the benefit of building owned media?

—Building owned media, such as an email list, allows you to reach your audience directly without relying solely on social media platforms. This ensures you have a direct line of communication with your audience, even if social media platforms change or disappear.

How can I effectively use paid media?

—Paid media can be efficient for quickly expanding your audience. However, be mindful of oversaturation and focus on creating compelling ads that draw attention. Consider targeting specific demographics and interests to maximize the effectiveness of your paid media efforts.

How can I encourage word of mouth for my game?

—To encourage word of mouth, provide valuable content and experiences to your audience. Consider running giveaways or promotions that incentivize referrals and sharing of your game. Engage with your fans and create a community where they feel excited to talk about and share your game with others.

How do partnerships and affiliations help in marketing my game?

—Partnerships and affiliations with other companies or influencers can help expand awareness of your game and reach new audiences. Look for strategic partnerships that align with your target audience and explore collaboration opportunities to increase your game's exposure.

00:00In this video, you will learn about the six main marketing categories that every indie studio should master to successfully launch their first game.

00:40The first category is earned media, which involves gaining organic reach and audience attention through valuable content and engagement.

05:50Owned media refers to creating your own private ecosystem, such as an email list, to reach your audience directly and avoid dependence on social media platforms.

09:59Paid media can be efficient for rapidly expanding your audience, but be mindful of oversaturation and focus on creating compelling ads.

13:13Referrals and word of mouth are powerful marketing tools. Encourage your fans to share your content and consider running giveaways to incentivize referrals.

15:19Partnerships and affiliations with other companies or influencers can help expand awareness and reach new audiences. Look for strategic partnerships that align with your target audience.