🔍Make sure to use conversion tracking and incorporate a value if possible to optimize for specific goals.
💲Choose the right campaign type, such as sales or leads, to align with your advertising objectives.
🔍Test different campaign types to find the best performing ones for your business.
💡Utilize smart bidding strategies like maximizing conversion value or targeting a specific ROAS.
🔑Create ad groups with phrase match keywords and use single keyword ad groups for better performance.
Why is conversion tracking important?
—Conversion tracking allows you to measure the success of your Google Ads campaigns and optimize for specific goals, such as sales or leads.
Which campaign type should I choose?
—The campaign type you choose depends on your advertising objectives. If you're focused on driving sales or leads, use the sales or leads objective.
Why should I test different campaign types?
—Testing different campaign types helps you identify the best performing ones for your business and allocate your advertising budget effectively.
What is smart bidding?
—Smart bidding is an automated bidding strategy that uses machine learning to optimize your bids and maximize your desired outcomes, such as conversion value or ROAS.
Why should I use phrase match keywords and single keyword ad groups?
—Using phrase match keywords and single keyword ad groups helps improve ad relevance and click-through rates, leading to better campaign performance.
00:00Introduction to 10 best practices for Google Ads success.
01:41Use conversion tracking and incorporate a value if possible to optimize for specific goals.
05:29Choose the right campaign type, such as sales or leads, to align with your advertising objectives.
08:33Test different campaign types to find the best performing ones for your business.
09:24Utilize smart bidding strategies like maximizing conversion value or targeting a specific ROAS.
09:59Create ad groups with phrase match keywords and use single keyword ad groups for better performance.
